APA Style

Ries, Al, Trout, Jack. (1989). Bottom-Up Marketing . New York: Mc Graw Hill.

Chicago Style

Ries, Al, Trout, Jack. Bottom-Up Marketing. New York: Mc Graw Hill, 1989. Text.

MLA Style

Ries, Al, Trout, Jack. Bottom-Up Marketing. New York: Mc Graw Hill, 1989. Text.

Turabian Style

Ries, Al, Trout, Jack. Bottom-Up Marketing. New York: Mc Graw Hill, 1989. Print.