APA Style
Mullins, John W., Walker, Orville C. Jr. (2011).
Marketing strategy : A decision-focused approach (Seventh Edition).
New York:
The McGraw-Hill Companies.
Chicago Style
Mullins, John W., Walker, Orville C. Jr.
Marketing strategy : A decision-focused approach.
Seventh Edition
New York:
The McGraw-Hill Companies,
2011.
Buku Teks.
MLA Style
Mullins, John W., Walker, Orville C. Jr.
Marketing strategy : A decision-focused approach.
Seventh Edition
New York:
The McGraw-Hill Companies,
2011.
Buku Teks.
Turabian Style
Mullins, John W., Walker, Orville C. Jr.
Marketing strategy : A decision-focused approach.
Seventh Edition
New York:
The McGraw-Hill Companies,
2011.
Buku Teks.