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Islamic Branding and Marketing : Creating a global Islamic business



Most companies know little about Islamic culture, buying behavior and marketing. Paul Temporal has done a superb job of opening up Western and Asian to Islamic opportunities as well as helping Islamic businesses improve their brand positioning.



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Informasi Detil

Judul Seri
-
No. Panggil
297.273 TEM i
Penerbit John Wiley & Sons : Singapore.,
Deskripsi Fisik
xvii, 324 p. : ill. 23,5 cm.
Bahasa
English
ISBN/ISSN
9780470825396
Klasifikasi
297.273
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
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