Marketing to the Middle Class Moeslim :

Marketing to the Middle Class Moeslim : Kenali Perubahannya, Pahami Perilakunya, Petakan Strateginya. Yuswohady Primary Author Dewi Madyani Additional Author Iryan Ali Herdiansyah Additional Author Ikhwan Alim Additional Author mixed material bibliography Jakarta Gramedia Pustaka Utama 2015 id Indonesia xx, 306 hlm.; ilus.; 21 cm. The Six Principles of Marketing to the Middle Class Muslim : #1 The Principle of Customer, Customers become more religious. They begin to search for spiritual value.; #2 The Principle of Competition, Competition is about building brand personal.; #3 The Principle of Positioning, Be an inclusive brand. Be an universal icon.; #4 The Principle of Differentitation, Build authenticity through commitment and passion.; #5 The Principle of Value, Offer uniwue universal value. Balance your product and spiritual benefits.; #6 The Principle of Engagement, Connect your customer to each other. Build a community of messengers. Pemasaran Islam dan Ekonomi 297.63 9786020307477 LIBAPP Politeknik APP Jakarta Katalog Perpustakaan 297.63 YUS m B004842 Perpustakaan Politeknik APP Jakarta (1) 297.63 YUS m marketing_to_the_middle_class_muslim.jpg.jpg 2662 2016-10-17 09:46:30 2016-10-17 09:47:32 machine generated