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  <title>177 Problem Solving of Direct Marketing</title>
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  <namePart>Jony Ardianto</namePart>
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   <dateIssued>2015</dateIssued>
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 <note>Penerapan direct marketing jelas dapat menunjang perkembangan bisnis secara signifikan. Keunggulan utama teknik pemasaran ini adalah berhubungan langsung dengan konsumen. Namun, hal itu sekaligus dapat menjadi penghambat. Reaksi konsumen terhadap suatu produk dan jasa yang tidak tertangani dengan baik, justru akan menjadi bumerang bagi bisnis.</note>
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  <topic>Pemasaran</topic>
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