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  <title>Manajemen Pemasaran :</title>
  <subTitle>Dilengkapi 45 Judul Penelitian dan Kasus Sehari-hari di Indonesia</subTitle>
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  <namePart>RW. Suparyanto</namePart>
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   <publisher>In Media</publisher>
   <dateIssued>2015</dateIssued>
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  <languageTerm type="text">Indonesia</languageTerm>
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  <extent>vi, 200 hlm.; ilus.; 23 cm.</extent>
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 <note>Beberapa materi yang dibahas antara lain: Dasar pemasaran dan lingkungan pemasaran; Segmen pasar, pasar sasaran, dan riset pemasaran; Menganalisis pasar konsumen dan persaingan; Manajemen strategik berorientasi pasar; Mengelola produk; Mengelola jasa; Mengelola harga produk; Mengelola saluran pemasaran; Mengelola bauran promosi.</note>
 <note type="statement of responsibility">RW. Suparyanto, S.E., M.M.</note>
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  <topic>Manajemen Pemasaran</topic>
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