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  <title>Periklanan :</title>
  <subTitle>Manajemen, Kiat dan Strategi</subTitle>
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   <dateIssued>2016</dateIssued>
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  <languageTerm type="text">Indonesia</languageTerm>
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  <extent>188 hlm,; 23 cm.</extent>
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 <note>Sebagai salah satu bentuk komunikasi massa, iklan digunakan sejak zaman prasejarah. Dalam bentuk yang primitif yang berupa propoganda yang sangat verbal sampai pada bentuknya yang sangat sanggih. Namun demikian, belum banyak upaya yang mengemukakan secara sistematik dan rinci, apa yang sebenarnya dilakukan dalam kegiatan periklanan itu, dan mengapa demikian.</note>
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  <topic>Periklanan</topic>
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