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Event Management : An Asian Perspective



The spectacular opening and closing ceremonies of the Beijing Olympics in 2008, which had a lasting impression on many, was one of the most recent testaments to Asia's emergence on the world stage and to its ability to successfully plan and host even the largest of events. Rich in resources, Asia is now a major global participant in issues of economic, trade and tourism development, and this has seen a corresponding surge in the staging of events - economic forums, trade shows, product launches or tourism events.



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Judul Seri
-
No. Panggil
R 658 MCC e
Penerbit McGraw Hill : Singapore.,
Deskripsi Fisik
xxii, 447 hlm.: ilus.; 25 cm.
Bahasa
English
ISBN/ISSN
9780071272155
Klasifikasi
658
Tipe Isi
-
Tipe Media
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Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
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