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  <title>Marketing Mudah :</title>
  <subTitle>untuk Siapa Saja, Kapan Saja, Dimana Saja</subTitle>
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 <name type="Personal Name" authority="">
  <namePart>Z. Bambang Darmadi</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <typeOfResource manuscript="no" collection="yes">mixed material</typeOfResource>
 <genre authority="marcgt">bibliography</genre>
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  <place>
   <placeTerm type="text">Yogyakarta</placeTerm>
   <publisher>Universitas Atma Jaya Yogyakarta</publisher>
   <dateIssued>2010</dateIssued>
  </place>
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  <languageTerm type="code">id</languageTerm>
  <languageTerm type="text">Indonesia</languageTerm>
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 <physicalDescription>
  <form authority="gmd">Buku Teks</form>
  <extent>vi, 106 hlm.; 20 cm.</extent>
 </physicalDescription>
 <note>Berbagai bentuk dan model &quot; marketing&quot; cukup banyak dilakukan oleh organisasi/perusahaan dan beraneka ragam corak dan ragamnya dari bangsa ke bangsa, dari negara ke negara, dari kebudayaan ke kebudayaan. Perbedaan dan keanekaragaman, pada dasarnya dalam dinamika &quot;marketing management&quot; terdapat tiga unsur, yakni &quot;hardware, teamware, software,&quot; yang perlu diperhatikan.</note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Pemasaran</topic>
 </subject>
 <classification>658.8</classification>
 <identifier type="isbn">9789791317672</identifier>
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  <physicalLocation>LIBAPP Politeknik APP Jakarta Katalog Perpustakaan</physicalLocation>
  <shelfLocator>658.8 BAM m</shelfLocator>
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