the definitive guide to measuring marketing performance Second Edition Farris, Paul W. Primary Author Bendle, Neil T. Additional Author Pfeifer, Philip E. Additional Author Reibstein, David J. Additional Author mixed material bibliography Upper Saddle River, NJ Pearson FT Press 2012 en English

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xv, 414 hlm. : ilus. ; 24 cm. Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006. Includes bibliographical references and index Marketing Research Marketing - Mathematical models 658.8 9780137058297 LIBAPP Politeknik APP Jakarta Katalog Perpustakaan 658.8 FAR m B006658 Perpustakaan Politeknik APP Jakarta (Rak ruangan khusus) R 658.8 FAR m B006659 Perpustakaan Politeknik APP Jakarta (Rak ruangan khusus) R 658.8 FAR m B006660 Perpustakaan Politeknik APP Jakarta (Rak ruangan khusus) R 658.8 FAR m B006661 Perpustakaan Politeknik APP Jakarta (Rak ruangan khusus) R 658.8 FAR m Marketing_metrics_the_definitive_guide_to_measuring_marketing_performance.jpg.jpg 3579 2018-01-15 10:34:49 2018-01-15 14:43:35 machine generated