APA Style
Farris, Paul W., Bendle, Neil T., Pfeifer, Philip E., Reibstein, David J.. (2012).
Marketing metrics : the definitive guide to measuring marketing performance Second Edition (Ed. 2).
Upper Saddle River, NJ:
Pearson FT Press.
Chicago Style
Farris, Paul W., Bendle, Neil T., Pfeifer, Philip E., Reibstein, David J..
Marketing metrics : the definitive guide to measuring marketing performance Second Edition.
Ed. 2
Upper Saddle River, NJ:
Pearson FT Press,
2012.
Buku Referensi.
MLA Style
Farris, Paul W., Bendle, Neil T., Pfeifer, Philip E., Reibstein, David J..
Marketing metrics : the definitive guide to measuring marketing performance Second Edition.
Ed. 2
Upper Saddle River, NJ:
Pearson FT Press,
2012.
Buku Referensi.
Turabian Style
Farris, Paul W., Bendle, Neil T., Pfeifer, Philip E., Reibstein, David J..
Marketing metrics : the definitive guide to measuring marketing performance Second Edition.
Ed. 2
Upper Saddle River, NJ:
Pearson FT Press,
2012.
Buku Referensi.