Handbook of Research On Digital Media and Advertising :

Handbook of Research On Digital Media and Advertising : User Generated Content Consumption Eastin, Matthew S Primary Author Daugherty, Terry Additional Author Burns, Neal M. Additional Author mixed material bibliography Hershey, PA Information Science Reference, 2011 en English xxvi, 742 hlm. : illus. ; 29 cm. "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher. Includes bibliographical references (p. 650-724) and index. Consumer behavior Advertising--Social aspects Internet marketing--Social aspects Digital media--Social aspects 659.144 9781605667928 LIBAPP Politeknik APP Jakarta Katalog Perpustakaan R 659.144 EAS h B006683 Perpustakaan Politeknik APP Jakarta (Rak Ruangan Khusus) R 659.144 EAS h Handbook_of_research_on_digital_media_and_advertising_user_generated_content_consumption.jpg.jpg 3595 2018-01-23 08:55:38 2018-01-23 08:58:27 machine generated