Detail Cantuman
Buku Referensi
Handbook of Research On Digital Media and Advertising : User Generated Content Consumption
- Bagikan:
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Includes bibliographical references (p. 650-724) and index.
Ketersediaan
| B006683 | R 659.144 EAS h | Perpustakaan Politeknik APP Jakarta (Ruang Referensi) | Tersedia |
Informasi Detil
| Judul Seri |
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| No. Panggil |
R 659.144 EAS h
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| Penerbit | Information Science Reference, : Hershey, PA., 2011 |
| Deskripsi Fisik |
xxvi, 742 hlm. : illus. ; 29 cm.
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| Bahasa |
English
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| ISBN/ISSN |
9781605667928
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| Klasifikasi |
659.144
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| Tipe Isi |
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| Tipe Media |
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| Tipe Pembawa |
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| Edisi |
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| Subyek | |
| Info Detil Spesifik |
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| Pernyataan Tanggungjawab |
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Versi lain/terkait
Tidak tersedia versi lain
