APA Style

Kotler, Philip, Pfoertsch, Waldemar. (2006). B2B Brand Management . New York: Springer.

Chicago Style

Kotler, Philip, Pfoertsch, Waldemar. B2B Brand Management. New York: Springer, 2006. Buku Referensi.

MLA Style

Kotler, Philip, Pfoertsch, Waldemar. B2B Brand Management. New York: Springer, 2006. Buku Referensi.

Turabian Style

Kotler, Philip, Pfoertsch, Waldemar. B2B Brand Management. New York: Springer, 2006. Buku Referensi.