A Framework for Marketing Management

A Framework for Marketing Management Philip Kotler & Kevin Lane Keller Primary Author mixed material bibliography New York Pearson 2016 id Indonesia 344 hlm The sixth edition of A Framework for Marketing Management is a concise paperback adapted from Philip Kotler and Kevin Lane Keller's fifteenth edition of Marketing Management. Its streamlined approach will appeal to those who want an authoritative account of current market-ing management practices and theory plus a text that is short enough to allow the incorporation of outside cases, simulations, and projects. Like previous editions, the sixth edition of A Framework for Marketing Management is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace of the twenty-first century. Philip Kotler & Kevin Lane Keller Manajemen Pemasaran 658.8 9781292093147 LIBAPP Politeknik APP Jakarta Katalog Perpustakaan 658.8 KOT a B250001961 Perpustakaan Politeknik APP Jakarta (Rak Koleksi Baru) 658.8 KOT a B250001962 Perpustakaan Politeknik APP Jakarta (Rak Koleksi Baru) 658.8 KOT a 5527 2025-10-02 09:53:58 2025-10-02 09:55:01 machine generated