APA Style
Semenik, Richard J., Allen, Chris T., O\'Guinn, Thomas C., Kaufmann, Hans Ruediger. (2012).
Advertising and Promotions : an integrated brand approach (6th ed.).
China:
South-Western CENGAGE Learning.
Chicago Style
Semenik, Richard J., Allen, Chris T., O\'Guinn, Thomas C., Kaufmann, Hans Ruediger.
Advertising and Promotions : an integrated brand approach.
6th ed.
China:
South-Western CENGAGE Learning,
2012.
Buku Teks.
MLA Style
Semenik, Richard J., Allen, Chris T., O\'Guinn, Thomas C., Kaufmann, Hans Ruediger.
Advertising and Promotions : an integrated brand approach.
6th ed.
China:
South-Western CENGAGE Learning,
2012.
Buku Teks.
Turabian Style
Semenik, Richard J., Allen, Chris T., O\'Guinn, Thomas C., Kaufmann, Hans Ruediger.
Advertising and Promotions : an integrated brand approach.
6th ed.
China:
South-Western CENGAGE Learning,
2012.
Buku Teks.