6797 667 10 Building marketing strategy Hawkins, Del I. Additional Author Mothersbaugh, David L. Additional Author mixed material 9780071318174 New York The McGraw-Hill Companies 2013 0155.jpg A managerial perspective text and cases Steiner, John F. Additional Author Steiner, George A. Additional Author mixed material 9781259009457 Singapore The McGraw-Hill Companies 2012 0157.jpg A decision-focused approach Mullins, John W. Additional Author Walker, Orville C. Jr Additional Author mixed material 9780070171466 New York The McGraw-Hill Companies 2011 0158.jpg Bohlander, George Additional Author Snell, Scott Additional Author mixed material 9781111824624 China South-Western, Cengage Learning 2013 0159.jpg Bryman, Alan Additional Author Bell, Emma Additional Author mixed material 9780199284986 New York Oxford University Press 2007 0160.jpg Science and practice Kardes, Frank R. Additional Author Cline, Thomas W. Additional Author Cronley, Maria L. Additional Author mixed material 9780538746861 China South-Western, Cengage Learning 2011 0161.jpg Burns, Alvin C. Additional Author Bush, Ronald F. Additional Author mixed material 9780137135998 New Jersey Pearson 2010 0162.jpg Shein, Edgar H. Additional Author mixed material 9780470190609 San Fransisco John Wiley & Sons, Inc. 2010 0163.jpg Business, technology, and society Laudon, Kenneth C. Additional Author Traver, Carol Guercio Additional Author mixed material 9780273761297 Edinburgh Gate Pearson 2012 0164.jpg Madura, Jeff Additional Author mixed material 9780538482974 Canada South-Western, Cengage Learning 2012 0167.jpg